Marketing Technology Working Together with Sales and Service

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Salesforce Marketing Cloud Architecture & Optimization

Designing scalable systems that support smarter engagement.

• Platform setup and configuration

• Data model planning and best practices

• Subscription and Preference Management strategy and implementation

• Platform audits and performance improvements

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Automated Campaign Strategy & Execution

Build journeys that resonate—and perform.

• Journey Builder campaign development 

• Behavior-based automation and triggers

• Multichannel orchestration

• Testing and optimization 

 

Data Segmentation & SQL Support

Unlock the power of your data for targeted, relevant messaging.

• SQL scripting and advanced segmentation

• Audience design and data extension management

• Customer lifecycle mapping

• Predictive audience logic and rule-based triggers

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Emerging Technology Integration and Enablement

Intelligent solutions to enhance engagement and reduce manual lift.

• Einstein Recommendation Strategy and implementation

• Preparation for Marketing Cloud Next

• Proofing and QA systems to reduce risk in campaign output

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Fractional Martech Leadership & Advisory

Extend your team with an experienced partner.

• Fractional Marketing Cloud Architect support

• Strategic planning and roadmap development

• Cross-functional team collaboration

• Support during key campaigns, audits, or transitions​​