About Our Founder
Shelley Schmelter is an experienced consultant specializing in Customer Relationship Management implementation and optimization across platforms such as Salesforce Marketing Cloud and Microsoft Dynamics. She brings a strong focus on customer journey strategy, operational efficiency, and scalable growth for organizations of all sizes.
Shelley began her career with a degree in Computer Graphics, concentrating on user experience and data-driven web applications. Despite early doubts about her technical path, she taught herself HTML, CSS, and JavaScript in a Purdue University computer lab in the 90s, laying the groundwork for a career defined by curiosity and hands-on learning.
She moved into web development roles after graduation and naturally gravitated toward positions that bridged technical detail and business strategy. Her ability to translate complex concepts for non-technical audiences led to work as a business analyst, systems analyst, and ultimately a solution and integration architect.
She later led implementations across Sales, Service, and Marketing in Dynamics 365, gaining deep CRM experience across industries, before joining ExactTarget (now Salesforce) as an Implementation Consultant.
Trulane Technologies
Shelley founded Trulane Technologies in 2014 to help organizations of all sizes simplify complexity and build stronger relationships with technology. Her consulting approach blends technical fluency with strategic clarity and a commitment to empowering the teams she supports.
Whether the need involves supporting an existing website, launching a a digital marketing initiative, leveraging customer data, or planning for platform modernization, Shelley focuses on one goal: ensuring technology works harder for the business and delivers meaningful impact.
