Unlocking the Power of Salesforce

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Michelle (Shelley) Schmelter is an experienced solution architect with over a decade of expertise in Salesforce Marketing Cloud, Salesforce CRM, and various other Salesforce technologies.

 

She is known for her strong technical understanding and interpersonal skills, which have allowed her to successfully deliver complex Salesforce solutions across diverse industries, including e-commerce, healthcare, financial services, and higher education. Shelley's expertise includes hands-on development within Salesforce Marketing Cloud, automations, data integrations, and cross-channel marketing, with a particular focus on personalization and email marketing solutions.

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As the owner of Trulane Technologies LLC, Shelley has worked with numerous Salesforce partners in roles such as Technical Lead, Solution Architect, and Technical Architect. She is adept at collaborating with clients and executive teams to gather requirements, design system architecture, and deliver tailored marketing cloud solutions.

 

Shelley is a lifelong learner and enjoys mentoring less experienced colleagues and has held key technical roles for clients in various sectors. Shelley’s technical and leadership capabilities, combined with her deep expertise in Salesforce and CRM systems, make her a valuable asset for any organization looking to leverage advanced data and marketing automation solutions.